We participate in the launching act of “El Libro Rojo de la artesanía en Andalucía” (“The Red Book of andalusian craftsmanship”).

In the spring of 2026, The Red Book of Andalusian craftsmanship: Risk, Succession, and the Future was published. It is an essay of over 100 pages that documents and analyzes the state of 171 craft trades recorded in our autonomous community and predicts the future challenges facing each sector. But it is also a practical guide, intended to serve as a roadmap and to propose strategies and practices implemented by artisans and local craft brands that are thriving in today’s climate. The project was commissioned and published by the Junta de Andalucía, the local regional government.

The research and writing of the text were carried out by the Ohayō studio, which explains in its projects section that the book contains a large number of case studies of artisans who have managed to revitalize their crafts and build profitable businesses, not only in Andalusia but also nationally and internationally. By selecting successful sector-specific or collective projects, the aim is to help highlight real solutions that have already been implemented, offering practical examples and a hopeful outlook for the Andalusian artisan sector.

todobarro is mentioned as one of these success stories on pages 94–95, under the heading Promoting brand culture in the chapter Keys to survival. We are cited as an example of a company that has succeeded in understanding the power and utility of brand culture and dynamics—not only to survive, but to thrive in the globalized market of mass production.

The text highlights: todobarro is a Málaga-based company that has positioned itself as a leader in the neo-craftsmanship of fired clay, blending tradition, contemporary design, and sustainability. The book’s profile of us emphasizes that “todobarro’s brand culture extends to all its platforms and narratives. This commitment to consistency is a strength for the artisan company, which has most certainly given it an advantage in attracting new customers and expanding internationally.”

A roundtable discussion at Ivanros Cerámica, a leading name for all Andalusian artisans

The presentation took place at the Ivanros Cerámica factory, one of the leading names in the Andalusian pottery craft sector. The Córdoba-based brand is featured in the Red Book, under the same heading as todobarro, where the text praises our colleagues’ ability to maintain consistent and rich social media communication, showcasing their work, origins, processes, and products. They place special emphasis on the revival of craftsmanship as a source of inspiration through their trade—pottery—something of which they are very proud.

It was an honor for us to participate in the roundtable discussion organized at your headquarters on La Rambla in Córdoba, where the project was presented. Following remarks by Ohayō, the book’s designer and layout artist Pablo Gallego, and the Regional Minister of Employment, Business, and Self-Employment, Rocío Blanco, there was an opportunity for discussion and exchange among industry representatives.

In addition to Pedro Rosa, our CEO, the event was attended by the host, Iván Figueroa, master artisan and CEO of Ivanros; Cris Peña, from Casa Peña Atelier; Miguel A. Torres, master artisan and owner of Torres Ferreras; and Álvaro Montaño, president of the Association of Artisans and Potters of La Rambla.

The event was attended by Cecilia Ortiz, Director General of Commerce, and Mª Dolores Gálvez, Regional Delegate for Employment and Business in Córdoba. Also in attendance were Salvador Fuentes and Jorge Jiménez, president of the Córdoba Provincial Council and mayor of La Rambla, respectively.