Nerja Collection

Irregular geometrical shapes; order in chaos

Every time Carlos Jiménez starts to work on a new project, he tries to understand every aspect about it: those related to the product itself, the company or the manufacturing. The Nerja Collection is his first collaboration with todobarro, and his first inmersion in a traditional material such as fired clay. Before even beginning to think about what the pieces from this collection would look like, Carlos needed to understand the kind of product he was going to design. This is, getting to know the material and the process of artisanal hand making in a company that has craftsmanship at its core.

To Jiménez this collaboration has meant a “de-learning” process. He was used to work with predictable materials, in making processes that involved high technology and short deadlines, and working with todobarro meant forgetting about all that and start to think about the uncontrollable characteristics of clay, the collaboration with master craftsmen and about the long waiting times that it usually takes to see results on our field.

He realised that working with is a practical process that, doesn’t matter how much we theorise about, it is always going to be unpredictable. That’s the reason why, for achieving a final result, several samples are needed in order to adjust the little details that at the end of the day will make the pieces perfect on their own perfection. All of this means long waiting times and a great team effort, especially from the master craftsmen.

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Todobarro Soluciones SL ha sido beneficiaria del Fondo Europeo de Desarrollo Regional cuyo objetivo es mejorar la competitividad de las Pymes y gracias al cual ha puesto en marcha un Plan de Marketing Digital Internacional con el objetivo de mejorar su posicionamiento online en mercados exteriores durante el año 2023. Para ello ha contado con el apoyo del Programa XPANDE DIGITAL de la Cámara de Comercio de Málaga.

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