“Todo barro: economía ciruclar”: the piece on the circular economy project of the Guadalquivir river’s sludge, winner of the FLACEMA Award
The documentary on our project with the APS receives another award, this time for Best Communication on Sustainable Development in the Andalusian Industry
Last year, Canal Sur Television’s news section dedicated to covering news on sustainability and the environment, called “Espacio protegido” (protected space), produced an eight-minute piece on the project we developed together with the Port Authority of Seville, entitled “All mud: circular economy”.
This project, which as we remember aims to revalue the dredged sludge from the Guadalquivir river, and turn them into ceramic artifacts with applications in ecological restoration projects and public urbanism, is portrayed in a piece of almost eight minutes, signed by journalist Eva Rodrigo.
The FLACEMA Awards, a beacon for sustainability
Last November, the FLACEMA Awards were held, which value the work of journalists and media in the dissemination of initiatives and significant progress of the Andalusian industry towards a model of full sustainability.
These awards, organized by the Fundación Laboral Andaluza del Cemento y el Medio Ambiente, are held annually and have nineteen editions to their name. The existence of these awards reaffirms the commitment of all parties involved with the promotion of Andalusian initiatives and undertakings that revolve around a sustainable core.
The FLACEMA foundation was founded in 2003 with the aim of “promoting the creation of a culture in Andalusia that would make economic and social progress compatible with respect for the environment and natural resources, guaranteeing the health of the community’s workers and citizens, in order to improve the quality of life for both present and future generations”.
A report explaining the nature of our project
In the award-winning piece, which also features the signatures of Emy C. Giraldo (production), Abraham Sánchez (camera operator) and Alejandro Sánchez (editing), not only explains the Guadalquivir project, but also the essence of todobarro.
On the image of one of our colleagues working in the eco-tejar, the journalist opens the piece with the phrase: “These are all-time mud bricks, baked in a traditional oven”.
The documentary shows us parts of the production process, we learn about the historical and current context of the industry in the area, and we listen to our expert master craftsmen talk about the birth and life of the bricks (in particular that of our colleague cutter José Díaz).
We also see the interventions of Pedro Rosa, our CEO, Pedro Guerrero, our colleague responsible for the Sustainability, Biodiversity and Circular Economy Department, and María José Pastrana, a technical architect who explains how the kilns work.
The journalist ends explaining that: “looking for circular economy, reuse and sustainability, in this company they bet on traditional materials and processes”. From todobarro we congratulate the professionals in charge of this documentary so justly recognized, and we can only share our great satisfaction to see aknowledged a work that is also an endorsement of ours.
